So we thought we would make life a bit simpler for those of you interested in or considering Internet Marketing to promote your business website, by providing a brief explanation of some of the main terms used when referring to Internet Marketing. The percentage of visitors who click to a page via a specified link. A measurement of the overall quality and relevancy of a website’s link profile. A short description of a page’s content which appears below its name in search engine results. frames – a structure that allows for the dividing of a Web page into two or more independent parts. If you buy a product or service via these links, the site owner receive a commission, which subsidizes our ridiculous research and resources.more…, Copyright © 2018 – Cleanup Interactive, LLC. This makes it much more difficult to discern high-conversion keywords. Black Hat Tactics are less pure and farther from search engine’s terms of service. It is a person or an organization that places advertisements to drive sale or lead through it. If you decide to stay with us after your free month is over, you will have complete access to all of this with more being added regularly. A marketing dictionary can be a helpful resource for marketing professionals because there are numerous terms used in the industry. A qualitative measurement of how easy it is to use a website. exclusivity – contract term in which one party grants another party sole rights with regard to a particular business function. A back-link is a hypertext link from one web site to another. ccTLDs typically refer to a specific country. Typically relates to “site authority,” which is essentially the perceived quality, usefulness, and relevance of a website. One of many SEO tools, a tool from Google that compares keyword search volumes over time. Historically this would occur via email, but it now happens in various forms across the Internet. The first algorithm utilized by Google to order search engine results, based entirely on the number and quality of inbound links. A page’s position on the search engine results page. first-mover advantage – a sometimes insurmountable advantage gained by the first significant company to move into a new market. Websites with a high level of site authority rank better in search engines. AccessR is the unique software that lets us do this. A set of routines, protocols, and tools for creating software applications. house ad – self-promotional ad a company runs on their own site/network to use unsold inventory. inbound marketing – a marketing model whose sales performance relies on the initiative of its client base to find and purchase a product.

Provides many insights, from user engagement to user geography. burstable bandwidth – a hosting option that allows sites to use the available network capacity to handle periods of peak usage. These bonuses are NOT needed to complete the course or try the software. A data point used to measure potential earnings based on how much a publisher earns for each click on an ad. link text – the text contained in (and sometimes near) a hyperlink. META tags – tags to describe various aspects about a Web page. A list of keywords associated with the content in which they’re used. return days – the number of days an affiliate can earn commission on a conversion (sale or lead) by a referred visitor.

HTML code that serves as a text-based alternative to an image or video. HTML attribute telling search engines not to pass link authority to a linked website. autoresponder – a program that sends an automatic form response to incoming emails. A variable used by Google AdWords that influences both ad rank and CPC. Home Networking. pagejacking – theft of a page from the original site and publication of a copy (or near-copy) at another site. affiliate network – a value-added intermediary providing services, including aggregation, for affiliate merchants and affiliates. How similar a website is to the keyword(s) it ranks for. A long-standing, authoritative web directory. A website that rehosts the content of another website. SEO practices that fall within the best-practice guidelines set forth by Google and other search engines. what does this term mean?(2.) Sites that spam links to other domains have very little link equity, and can hurt one’s website. Affiliates earn more money based on how successful they are in attracting visitors to their sites. The process of hiding the real sponsors of a message or the organization behind a grassroots campaign. Any of a number of ways to reach internet users, including Search Engine Marketing, Search Engine Optimization, and Banner advertising. Let us know on Twitter or Facebook, and we’ll add it in here! The one sure truth is that you will never know if you don't try. As seen in Google Analytics, bounce rate refers to the percentage of website visitors who leave a particular page of a website without visiting any other pages. permission marketing – marketing centered around getting customer’s consent to receive information from a company. Updated on May 01, 2020.

The tool provides search volume estimates, competition, and related keyword recommendations for a specific keyword and others similar to it. Marketing techniques that are meant to be self-disseminating. Privacy & Terms of Use When you're ready to implement it, you will have the software, assistance and resources you need. The percentage at which visitors to a website convert, or go through with a conversion. However, as of Google’s Penguin update, exact match anchor text (or using anchor text identical to a page’s name) is not recommended. Keyword stuffing no longer works in SEO and negatively impacts a page’s ranking. It refers to the amount the advertiser pays when his Ad is clicked on, giving him a visitor to his website − typically from a search engine in PPC marketing. The process of a website being added back into the search index after correcting any cause for penalization. It’s that simple! PayPal – an online payment service that lets its users make purchases and receive payments via a user-defined email address. The goal is to ensure one pays less for the clicks than he/she makes from sending this traffic to other advertisers. Mow the grass? interstitial – an advertisement that loads between two content pages. The content has to be presentable to Search Engine ‘bots’ in order for them to assess the validity of your website whilst simultaneously read correctly for your websites human visitors. Bing now also powers Yahoo! Blogging via short, frequent posts and updates. It can also be employed illegitimately, such as showing a “quality” site to Google but only serving affiliate advertisements to users. Files can be viewed and stored in a printer-friendly layout. Tricking a search engine into thinking a different website exists at a given URL. Have a suggestion for a term you’d like us to add to this page? Our exclusive, custome-made software is easy to learn and use. A conversion is any desired action taken on a website like a purchase, the completion of a contact form, and so on. media kit – a resource created by a publisher to help prospective ad buyers evaluate advertising opportunities. Creating content in such a way that other websites are more likely to link to it. This article needs additional citations for verification. If someone refers to their website appearing on “page 3 of the SERPs,” they are talking about appearing on the third page of results for a specific keyword. page view – request to load a single HTML page. The Search Engines assessment and qualification of websites is an automated process using Robots ‘Bots’ otherwise known as Spiders.


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